I'm a results-driven Senior Director of Digital Marketing with over 12 years of experience in performance marketing, digital advertising, brand development, marketing automation, and lead generation.
Throughout my career, I have excelled in creating and executing omnichannel marketing strategies that consistently drive exceptional results. As a forward-thinking innovator with a proven track record of generating company growth and fostering strong partnerships, I am passionate about driving successful marketing initiatives in the digital landscape.
Digital Marketing Philosophy
My digital marketing philosophy revolves around continuous growth by staying ahead of marketing trends. With over a decade of experience in the field, I firmly believe that once you become complacent in digital marketing, you're already falling behind. The ever-evolving nature of the digital landscape requires constant innovation, adaptability, and a proactive approach to stay at the forefront.
I thrive on pushing boundaries, exploring new strategies, and embracing emerging technologies to deliver exceptional results. By continuously learning, optimizing, and leveraging the latest tools and methodologies, I ensure that my team’s marketing efforts are cutting-edge and meeting or surpassing benchmarks.
Areas of Expertise
Lead Generation
Paid Social
Advertising Strategies
Omnichannel Marketing
PPC | SEO | SEM | CRO
Brand Development
B2B & B2C Marketing
Demand Generation
Project Highlights
Development and digital strategy implementation for numerous brands, including:
HerHealth.io
VeinTreatmentForum.com
VenatorPM.com
Creation and implementation of lead scoring model resulting in down-funnel performance optimization.
Produced and developed a new digital strategy for VenatorPM.com, which increased traffic by 400% YOY.
Cultivated and fostered strong partnerships with key stakeholders and vendors.
Responsible for all client marketing and advertising budgets, as small as $1,000 up to $1 million per month
Spearheaded lead generation for over 500,000 leads and $10 million dollars in revenue
Empowering through Education:
A Strategic Brand Approach to Raising Awareness and Driving Action
I spearheaded the development of a comprehensive brand strategy aimed at raising awareness and educating the audience about a pressing issue that commonly goes unnoticed - uterine fibroids. By strategically highlighting the impact of this issue and offering valuable insights, we successfully captured the attention of our target market and provided actionable solutions.
Our approach of educating the audience, empowering them with knowledge, and positioning our brand as a trusted resource not only generated significant lead growth but also fostered a loyal community of engaged individuals eager to take action and make a difference.
"Kathleen is an exceptional professional with a results-driven approach to everything she does. As a former coworker and Director of Operations, I had the pleasure of witnessing her ability to collaborate with cross-functional teams seamlessly and consistently deliver outstanding outcomes. Kathleen has a unique talent for bringing out the best in her team members, inspiring them to perform to their highest potential. She possesses excellent management skills, which include effectively managing up to ensure smooth communication and alignment with higher-level stakeholders. Her commitment to achieving exceptional results, combined with her remarkable teamwork and leadership abilities, make Kathleen an invaluable asset to any organization."
Former Colleague, Director of Operations | Contact Information Available Upon Request